Having Content Is Not Enough

We have heard of such a phrase where 'content is king'. This applies to online marketing. The reasoning is that by offering useful information to the web community, google will rank it higher. Having lots of relevant content will in essence propel your website ranking and this will drive more visitors to your site.  

I agree that having plenty of relevant content is crucial to drive visitors into a web site. However, to succeed in online marketing, we need the four 'P' and not just one P. Content is the product aspect of the four P. Let's picture this. You have added relevant contents to your site and you don't do anything else other than continually adding content.

That will work. Google spider will eventually visit you site and rank it higher if your content is relevant. But it won't work as well as having the other three P's in your marketing campaign. For example, instead of posting the content on your website alone, you can think of submitting to various article directories available. There are about hundreds of directories of this nature. This is the 'place' or distribution aspect of the four P's. Instead of one source, your potential customers can then find your content through hundreds of distribution channel around the web. When you are starting up, you have low visitor counts. Using this distribution method, you can attract up to hundreds times more visitors than if you had just posted your content on your site.  

The best thing is that these article directories are free. All you need is your time. You can also pay a small fee to organization that will help you submit one article to hundreds of article directories. There are also article directories that specializes on certain field, which I prefer. Your visitor counts will be lower if you submit to these niche directories. However, these are a very interested visitors, rather than just casually-browsing visitors. Furthermore, general directories are having a lot more subcategories than niche directories and visitors will have a harder time finding your content.  

My suggestion is to prioritize. There are hundreds of article directories, both general and niches. Your priority should be to submit to niche categories first and then to general article submissions when time permits. This way, you will get more interested visitors to start with. Once they are on you site, you will have an easier time selling your products or services.

Getting More Out of Your Article Submissions.

Article Submission is a great way to get traffic to your site, but in some cases, articles are wasted in a directory that have so many articles on so many topics that people looking for a topic just get overwhelmed and look for something else. If you submit your articles to large directories with thousands of other articles about every topic, what is the chance that you article will be viewed? What is the chance that it will be published somewhere else? The truth is that it is not an easy thing to get your article discovered by a website owner and re-published especially if you are not a proffessional writer. The key to making your article submissions more worthwhile is to submit to specialized directories.

You might be thinking that these specific directories are not as good because they do not get as much traffic and they might not. The reality is that they probably get as much traffic or more traffic that is targeted to the specific niche. This way you know that every person that goes to that directory is looking for an article like yours. Broad article directories are great; I only use them when I cannot find a directory for the topic f my article (just like this one).

The idea of submitting articles to specific article directories is revolutionary. This is a way to get your articles published in a place where every single people is looking for an article similar to yours so there is a higher chance of being re-published.  I saw an example of such a directory when I was looking for articles to fill my site about “fishing”. What I found was amazing, the site had many features that a regular information/shopping site would have but they also had an additional area where you could submit and republish articles that they posted. I found a countless amount of information and in no time I had a 50-page website within the day and my site had already been spidered by Google by the end of the month after I wrote my own articles for that directory.

These article directories are not easy to find though when you type “article directories” in a search engine. They use different key words. This is a problem because it is hard to know what key words will be found by imputing a key word in a search engine. To find them you have to type in a more specific search phrase. For example, if you are looking for articles for fishing you might want to type in, “fishing article directory”. This will locate any fishining related website as well as directories for fishing packed with articles on the topic.

Submitting your articles to directories are a great way to get your site many backlinks as well as giving you a reputation for being an expert on the topic. If you send your niche articles to directories with a broad range of catagories and sub catagories and sub sub catagories, you will have a lot of trouble competing with the pofessional writers. What you want to do is find a specified directory with articles focusing on a certain topic, this way you have a higher chance to get you articles published  all over the internet faster then you can imagine.

Google Adsense: How to Explain the Google Adsense Program to Others

We’re not talking about strangers here.  For the strangers that visit your site, your content will have to do all the talking for you.  But for the people in your daily life, the ones you want to click on your referral button, the ones you want to read and comment on your blog; these are the ones you want to be able to enlighten about the Google Adsense program.

First, excitement breeds excitement.  Get excited about your new venture and others will too.  Learn everything you can about the Google Adsense program, not only will this increase your earnings, but you’ll be better equipped to explain the mechanics of the program to others.

Show them the money.  There’s nothing like a little proof to make a believer out of someone.  You don’t have to wait until you’re making thousands per month, although that’s a healthy goal.  But even a small deposit in your piggy bank is enough to intrigue most people.  Can’t you just count those referrals now?